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Let's Drink Better

A sustainable drinking culture is rich, diverse, linked with social life and food culture; it is responsible enjoyment. A responsible drinking culture aims to minimize alcohol related harm and at the same time support the positive aspects of enjoying drinks with moderation. This includes combining food and drink, festivities and traditions, enjoying quality and the small oasis of relaxation in life. 

We have crystallized our purpose as a company: Let’s drink better. Better drinking refers to enjoying drinks in a more positive manner. It can be higher quality, smaller quantity, more social, more environmentally friendly or lighter.

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