Our business model is based on offering a strong portfolio of our own brands and a versatile range of international partner brands as well as providing our partners with services which utilize our production, packaging and logistics capacity.
We have published our Responsibility Report 2016. The theme of the report is the development of a new Nordic drinking culture. Altia encourages towards developing a more responsible Nordic drinking culture. During 2016 we have for example opened discussion with various stakeholders and added new types of products into our portfolio.
A sustainable drinking culture is rich, diverse, linked with social life and food culture; it is responsible enjoyment. A responsible drinking culture aims to minimize alcohol related harm and at the same time support the positive aspects of enjoying drinks with moderation. This includes combining food and drink, festivities and traditions, enjoying quality and the small oasis of relaxation in life.
We have crystallized our purpose as a company: Let’s drink better. Better drinking refers to enjoying drinks in a more positive manner. It can be higher quality, smaller quantity, more social, more environmentally friendly or lighter.
Altia enters US market with Koskenkorva Vodka
A leading Nordic wine and spirits producer Altia, has signed a distribution agreement with Infinium Spirits to enter the US market with Finnish brand, Koskenkorva Vodka.
Research: Finns perceive their drinking to be responsible
Altia studied Finns’ perceptions about a responsible drinking culture. The majority of Finns see themselves as responsible consumers of alcohol. They also see the overall drinking culture as developing in a responsible direction. The explanatory variable is thought to be Finns’ interest in a healthy lifestyle, which is also changing the drinking culture in a positive direction.