Our Strategy

At Altia, we want to build and co-create a new, modern and responsible drinking culture. This idea is crystallised in our purpose: Let’s Drink Better. According to our vision, we strive to be the drinks company that understands consumers and shapes the market to grow share. We aim to create sustainable profit growth by continuously renewing our offering and ways of working.
Video about Altia's strategy

Altia’s strategy has four key focus areas:

  1. Strengthening our Nordic core brands
  2. Executing a step change in wines
  3. Strengthening our strategic partnerships
  4. Expanding into new sales channels