On this page you find an overview of Nordic alcohol markets. You find more information for example on INFORMATION ON THE NORDIC ALCOHOL MARKET -report, produced by Finnish alcohol retail monopoly Alko and Finnish National Institute for Health and Welfare.
Alcohol Consumption in the Nordics
- Recorded consumption: The sum of domestic off-premise retail sale and on-premise retail sale of alcoholic beverages.
- Unrecorded consumption: Alcoholic beverages imported by travelers minus alcoholic beverages exported by foreign travelers, home brewed and fermented alcoholic beverages and illegal private distilling, smuggling, substitutes of alcohol. In Finland, alcohol consumed by Finnish tourists abroad is also included in unrecorded alcohol consumption. In other Nordic countries the amount of alcohol consumed by tourists abroad is not included in unrecorded consumption.
Monopolies’ share of total alcohol consumption
(litres of 100 % alcohol)
The extent of the monopoly rights:
- Alko (Finland): Alcoholic beverages, beverages with an alcohol content over 2.8 % by volume with the exception of fermented alcoholic beverages with an alcohol content of 4.7 % by volume at most and Finnish farm winery products 13 % by volume at most.
- Systembolaget (Sweden): Alcoholic beverages, beverages with an alcohol content of over 2.25 % by volume with the exception of beers with an alcohol content of 3.5 % by volume at most.
- Vinmonopolet (Norway): All alcoholic beverages with an alcohol content over 4.7 % by volume.
In Finland, the modest decline in sales that began in the autumn 2016 continued until the end of the year. In terms of product groups, the decline was particularly visible in fortified wines and bitters. Gins, dark rums as well as sparkling and rosé wines continued to grow.
In Sweden, total sales continued to grow. Red wines continued to decline not only in absolute volume, but also in their relative share compared to the fastest-growing product groups, white and sparkling wines. The sales of rosé wines were higher than in the previous year. As in Finland, the fastest-growing product groups among spirits were gins and dark rums. Liqueur sales continued to grow.
In Norway, total sales turned to growth. The exception to the growth in the spirits category were grape distillates, the sales of which fell by 5.6 % from the previous year. In the light wines category, sparkling wines saw a strong growth of nearly 20 %. Red wine sales continued to decline slightly.
Monopoly sales development, Finland
Monopoly sales development, Sweden
Monopoly sales development, Norway
monopoly stores and 66 order points in Finland
monopoly stores and about 500 order points in Sweden
monopoly stores in Norway
bars and restaurants in Finland
bars and restaurants in Sweden
bars and restaurants in Norway