Press release

Altia and Grupo Peñaflor expand their Nordic and Baltic partnership

Altia Plc and Argentina’s largest wine producer, Grupo Peñaflor expand their Nordic and Baltic partnership with the wine brand Finca las Moras.

Altia and Grupo Peñaflor have had a long-term partnership in Finland with both Bodegas Trapiche and Finca las Moras. Altia and Grupo Peñaflor have agreed that Altia is to be Finca las Moras’ representative also in Sweden, Norway and Estonia. In Sweden, the co-operation started with immediate effect with the Finca Las Moras brand in mid-January 2017.

Pablo Ghiorzi, International Export Director of Grupo Peñaflor, says:

– We have developed a strong relationship with Altia Group over the past few years. I am very happy to expand our partnership through this alliance in the Nordics, strategically important wine markets for us. When looking at the wine industry's most exciting Argentinean brands, one must include Finca Las Moras, which is growing at a rate that far outpaces the total industry growth.

– Grupo Peñaflor is one of our largest partners and this is an important continuation of our co-operation and strategy going forward. To expand and grow in the Nordic and Baltic region is the result of a long-term strategic work. I do look forward to further grow and build the Finca Las Moras' brand throughout the region including travel retail, says Janne Halttunen, SVP, Partner Brands from Altia Plc.

About Grupo Peñaflor

Grupo Peñaflor  (http://www.grupopenaflor.com/)is the largest selling wine company in Argentina, a group of wineries, widely prestigious and renowned as one of the first ten wine producers in the world. The group owns over 6.000 hectares for grape growing and is present in the most important wine-growing regions in Argentina. Through its wineries, Grupo Peñaflor offers consumers the most generous and wide range of Argentinean wines. At present, Grupo Peñaflor exports to more than 90 countries. The company was founded in 1914 and it is a family owned business controlled by the Bemberg family.

About Altia

Altia Plc (https://www.altiagroup.com/) is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. The company operates in six countries: Sweden, Finland, Norway, Denmark, Estonia and Latvia. Additionally, Altia is one of the biggest operators in the Nordic and Baltic Travel Retail market. Altia produces, markets, sells, imports and exports alcoholic beverages. Almost one third of Altia’s net sales comes from partner brands business.

Further Information: Senior Vice President, Partner Brands Janne Halttunen, Altia Plc, tel. +358 40 187 4407.

More information and contact:
Group Communications
Niina Ala-Luopa
Communications Manager

Twitter: @nvieno

Group Communications
Petra Gräsbeck
Director, Corporate Relations and Communications

Twitter: @petragrasbeck