Press release

Altia starts to represent Treasury Wine Estates’ wine portfolio in Finland

Altia and Treasury Wine Estates have made an agreement regarding the import and distribution of Treasury Wine Estates’ wine brands. Under the agreement, Altia becomes the exclusive representative of Treasury Wine Estates’ wine portfolio in retail and HoReCa sales in Finland in autumn 2017.

Treasury Wine Estates, listed on the Australian Securities Exchange, is known for its distinguished wine brands such as Penfolds and Lindeman’s.

“Treasury Wine Estates is one of the world’s largest wine companies and their extensive portfolio is a notable addition to our partner brands portfolio. We are looking forward to start the co-operation and together develop Treasury Wine Estates’ strong brands in the Finnish market,” says Nina Jansson, Category Director, Wines at Altia.

“Treasury Wine Estates is delighted to sign a new agreement with Altia, one of the leading and biggest wine distributors in Finland. They have demonstrated to us that they have great product and market knowledge and will enable us to grow sales of our world renowned brands. I am also confident that our partnership will enable us to effectively launch new brands and build our portfolio position in the Finnish market,” says Tom King, Managing Director, Europe at Treasury Wine Estates.

Treasury Wine Estates is one of the world’s largest wine companies, listed on the Australian Securities Exchange. The company has an award-winning portfolio of more than 70 brands such as Penfolds, Lindeman’s, Beringer, Blossom Hill, Matua, Rawson’s Retreat, Rosemount Estate, Stags’ Leap, Wolf Blass and Yellowglen. www.tweglobal.com

Further information:

Nina Jansson, Category Director Wines, Altia, p. +358 40 724 4482, nina.jansson@altiagroup.com

More information and contact:
Group Communications
Niina Ala-Luopa
Communications Manager

Twitter: @nvieno

Group Communications
Petra Gräsbeck
Director, Corporate Relations and Communications

Twitter: @petragrasbeck